Research on Large-Scale Sports Events Boosting Urban Tourism Development from The Perspective of Media Rituals

With the advent of new media era, research on promotion urban tourism development by large-scale sports events has gradually deepened, and its connotation extension have shown an expanding trend. This study proposes a framework for event introduces concept "media rituals" in communication. After sorting out three interactive forms sports, media, tourism, main mechanism rituals participating is clarified. , carried explorations aspects: first, according to presence or absence ritual intervention, dual model tourists proposed; second, conceptual continuum constructed level intervention. From perspective ontology, this paper explores particularity that different from other tourism; thirdly, taking Beijing Winter Olympics as case, sort value, predicament, path under ceremonies, aiming It provides ideas marketing academic era.